How to Stage A Listing Before Real Estate Photography is a collection of tips and ideas picked up over the years. A home that has been staged, particularly by a professional, helps to create a distraction free setting, ensuring images with maximum impact. As a photographer, my goal is to focus the attention of potential buyers and help them connect at an emotional level, allowing them to envision their home.
If your real estate agent directed you here, you are fortunate to be working with a professional that understands this and what it takes to successfully market a property. This article provides ideas and guidelines on how to stage a listing before photo shoot to maximize its marketability.
- Thoroughly clean the entire house; vacuum the carpets, mop the floors, clean counter tops and clean windows and mirrors.
- Turn all overhead lights and lamps on.
- Turn all ceiling fans off.
- Replace all burned out light bulbs.
- Turn all TVs and computer screens off.
- Open blinds and arrange window treatments to let in outside light. Please make sure all blinds and window treatments line up and are pulled just enough to cover the top rail of the bottom window pane.
- Remove personal photographs, or replace with general landscape or object photography.
- Remove small floor rugs to reveal actual flooring.
- Place all shoes and jackets in closets.
- Make all beds.
- Empty all trash cans.
- Paint any rooms that need to be refreshed.
Replace light bulbs with the same color temperature. A light bulb temperature represents the color of the light it produces. Light bulbs rated “Daylight” produce a color similar to the sunlight in a room, thus complementing the interiors while minimizing color casts. For more information on light bulbs please visit the CNET Light bulb buying guide.